Insights

03 November 2021

CID Sells Seaga Manufacturing

November 3, 2021: Indianapolis-based private equity firm CID Capital (“CID”) announced that it has recently completed the sale of Seaga Manufacturing (“Seaga”) to Dominus Capital, L.P. Terms of the deal were not disclosed.

With over three decades of expertise, Seaga is one of the world’s leaders in the manufacturing, design, engineering and sale of vending technologies and accessories.

CID originally partnered with the founder of Seaga in June 2019 to support management in the execution of their growth plan. As the business quickly expanded, CID invested in additional management team members, systems, product innovation, and marketing capabilities, all fundamental to Seaga’s long-term success. Eric Bruun, Partner, and Cory Heck, Managing Director, led the transaction for CID. Baird served as the exclusive transaction advisor and Ice Miller acted as legal counsel to CID in this transaction.

About Seaga ManufacturingSeaga is headquartered in Freeport, IL, with a global presence anchored by facilities in the US and India. The Company’s inventory vending and dispensing solutions serve the industrial, water filtration, healthcare laundry and food & beverage markets. Seaga’s intelligent, customized solutions enable customers to improve inventory management, demand planning, inventory costs and shrinkage, all while providing safer product access.

11 October 2021

CID Looking For a Marketing Associate

Private Equity Marketing Associate Job Description

CID Capital is an Indianapolis-based private equity firm that focuses on majority investments in lower-middle market buyout transactions. We are currently expanding our Business Development Team to include qualified marketing professionals seeking significant responsibility in CID’s investor relations efforts. Successful candidates will work closely with the Managing Partner and other senior members of the firm.

Key Responsibilities: CID is seeking to recruit a candidate to join its Business Development Team, focused on investor relations. The successful candidate will serve to:

Support all aspects of CID’s interactions with investors. This includes firm marketing, presentation preparation and communicating with investors
Work closely with the Managing Partner to develop and maintain relationships with current investors through phone calls, in-person meetings, and written correspondence
Help identify and market CID Capital to prospective investors
Lead planning and preparations for CID’s annual investor conference
Manage internal marketing materials and ensure effective quarterly limited partner communication
Work cross-functionally with internal teams in tracking and reporting portfolio company results, as well as relevant updates

Professional Experience/Qualifications: Will have prior experience in the field of business development and marketing. The successful candidate will have the following skills:

Strong understanding and interest in of financial services and investor relations
Experience managing CRM platforms
Advanced proficiency in Adobe Illustrator or equivalent
Strong attention to detail
Ability to work in a fast-paced environment, handling multiple projects

Results oriented, with the ability to work effectively under pressure
Strong work ethic, genuine passion for excellence
Personal and professional integrity of the highest order
Organized, accountable and a strong ability to follow through on tasks and initiatives

Please contact Ryan Cutter (ryan@cidcap.com) to share a current resume

30 September 2021

Giftcraft Seeking Add-on Opportunities

CID Capital’s current portfolio company, Giftcraft, is seeking add-on acquisitions. Giftcraft is a leading designer and distributor of decorative and lifestyle products servicing a network of giftware retailers. Product categories include, but are not limited to, Décor, Gift, Fashion and Health & Wellness.

Opportunities with a strong brand and a digital/e-commerce presence will receive the highest priority. Please contact Adam Bolerjack or Ryan Cutter for more details or to make an introduction.