Apr 09, 2015
CID Capital partners with Fit & Fresh

CID Capital is proud to announce that it has partnered with Fit & Fresh, Inc.  Formerly Medport LLC, Fit & Fresh is the leading designer of fashionable and functional products that allow people to take healthy and fresh foods and drinks with them while on the go to work, school, or social events.  The Company is located in Providence, RI and brands include Fit & Fresh, Jaxx, Fit & Healthy, Medport, Fresh Starts and Gatherings.

CID worked closely with Fit & Fresh's owners and management team to achieve their goals.  Larry Wesson, the President of Fit & Fresh, commented, "Our team has done a tremendous job of designing and bringing to market innovative new products that consumers love to use when taking food with them on-the-go. This transaction will allow us to continue accelerating the growth we've been experiencing since we introduced the Fit & Fresh brand in 2006.  We are looking forward to working with CID as we capitalize on the opportunities to grow our business."

Scot Swenberg, Managing Director at CID Capital, added "Fit & Fresh exemplifies the characteristics CID looks for in a partner. The Company has a leading brand, a strong reputation for high quality products and service, and the vision to build long term value.  We are very excited about our partnership with the Fit & Fresh team."

As part of the recapitalization, Academy Bank provided the senior financing and Medallion Capital provided the subordinated debt financing.

For more information about Fit & Fresh, please contact Adam Bolerjack.

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