Oct 04, 2023
Giftcraft Announces Appointment of Krista Halliday as President

TORONTO — GIFTCRAFT LTD. – Giftcraft Ltd., North America’s leader in the design and development of lifestyle, trend, and home decor products, is pleased to announce the appointment of Krista Halliday as President.

Halliday, an experienced business leader, skilled entrepreneur, and innovative retail juggernaut assumed the position of incoming President on June 28, 2023 . Prior to joining the Giftcraft Ltd. family, Halliday built several successful businesses that managed the launch and distribution of global brands in the Canadian and US market. Halliday’s most recent role was CEO and Founder of Ray Management Group, a Canadian retail distribution and branding company.

“The Board of Directors and I are confident that Krista’s tenacity, retail expertise, prioritization of innovation and progressive, purpose-led attitude will fuel a promising future for Giftcraft Ltd.,” shared Steve Cobb, Chairman of the Board of Directors.

As a proven innovator, Halliday has been hired to modernize the organization and define the business’s vision for the future. During her first three months in office, Halliday has immersed herself in Giftcraft Ltd.’s current processes and product offerings, and has identified opportunities to refine, streamline, and innovate for the future; opportunities that she is committed to realizing through an all-new strategic three-year plan.

“I am honoured to be welcomed into the Giftcraft Ltd. family, a business deeply dedicated to delivering the best in product and innovation to our loyal customers. The future looks bright for Giftcraft Ltd., and I am so excited to work collaboratively with the talented team here to take the business to new heights and solidify Giftcraft Ltd.’s position as the North American leader in retail and trend,” said Halliday.

About Giftcraft Ltd

Giftcraft sets the standard in innovative design and development of decorative and functional lifestyle products that meet both the décor and giftware needs of today’s modern retailer and consumer. Headquartered in Toronto, Ontario with large product showrooms in Toronto, Dallas, Atlanta and Las Vegas, Giftcraft services a diverse network of 20,000 décor and giftware retailers in North America.

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